Building Your List With Paid eZine Advertising | Online Success ...

?

Another important way that good e-Marketers build their lists is with Paid e-Zine Advertising. By using this e-Zine advertising you get almost instant results, something that article marketing can?t do for you.

Let?s take this step by step. The first selection you have to make is whether to promote membership of your list or immediately advertise one or more of your products. If you have a product or service that only has a short life, for instance one related to a specific occasion or time, then you need to get customers in like mad. Using e-Zine advertising to get to your target audience at the right time may be exactly what you want.

For instance, if you have a product or service that is specifically related to Valentine?s Day then you should get it in front of your potential customers in the few days running up to the 14th February. If you miss that slot then you will be waiting for an entire year.

Adding members to your email marketing list is normally the main reason you will use paid e-Zine advertising. That way you can e-mail them details and offers that can step through over time. When you have a list then you have the possibility of linked sale and repeat sales so making the most of your one time paid e-Zine advertising spend.

Advertising is always a chancy business. David Ogilvy, the marketing guru said ?I know I am wasting half my advertising spend, the problem is I don?t know which half.? And that?s from someone who spent a lifetime generating really successful ads.

There are many ways of doing paid e-Zine advertising that are relatively inexpensive. Not the? 000s of dollars that Ogilvy would devote per ad, but costs from 10 to 100 dollars will do the trick, depending upon your current market.

So what are the key points to consider when writing your ad and selecting your e-Zine? The three key points are ad quality, targeting and e-Zine list quality.

Targeting? does the e-Zine distribute into the market area that you are targeting? For example, it?s useless placing an advert in a puppy training e-Zine for golf improvement course. Anyone training a puppy hasn?t got time for golf ? even if they wanted to.

List Quality? Do the constituents of the e-Zine publisher?s list reply to the type of advertising campaign you are meaning to place. This is difficult to judge as all you can go on is the publisher?s data and any historical reports you can find on Internet Forums. That is, unless you can find someone who has had actual pertinent paid e-Zine advertising experience with this publication. So try to see if you are able to view a specimen of the product beforehand and learn how long the publisher has been in business.

Ad quality? you only have a small space to make your pitch. A regular advert is 5 lines by 60 characters. In this ad you must grab the reader?s Attention, tweak their Interest and build their Desire so they take the Action you want. Don?t forget that as you are composing? A I D A. Or as another writer put is so succinctly? ?Remember the Reader and the Result?

Make sure you have a budget that will allow you to repeat the paid e-Zine advertising exercise and try different e-Zines and different ad copy. That way you will be running to improve your returns and worth for your advertising dollar.

Always place your ads so that you can measure your results. For example, create a new list especially for respondents to this campaign, use a dedicated landing page or run it at a time when all other activity is very low. If you can see the results from a campaign then you can learn from it and get better next time.

So, is Paid e-Zine Advertising for you as you try to build your list? It won?t cost you much to find out and, following the above guide you will be giving it your best shot. If it does not work for you then you can move on with that extra knowledge. When it does work, and the results flow through, then you can continue to build your e-marketing list with valuable members by repeating your successful formula of paid e-Zine advertising.

Get your Free Guide to Explosive Affiliate Marketing right now at http://TonyLordOnline.com/affiliate Time restricted availability ? go there now before it?s removed. Tony brings a comprehensive range of hints, tips and serious guides together for you built on 15 years understanding online ? visit http://TonyLordOnline.com

pittsburgh penguins flyers boston bruins orrin hatch jennie garth raffi torres pregnant man